Peak Coffee: Has something else in our world peaked?
OK…so I started noticing a pattern. But it took several
decades for me to see it form.
First there was the tape cassette:
Then there was the
floppy disk:
Then there was the
memory stick:
Are you detecting a pattern?
It seems than when a technology becomes so common, so pervasive in our
society and when companies have squeezed as much juice out of a product as they
can, they always seem to be able to squeeze profits out of it one last time by…
offering it in a variety of colors. This tells us the tech has peaked. And it is probably ready to be replaced by something else.
And so that gets us to Peak Coffee. I was at the store the other day and this is
what I saw:
So, what does this mean?
I don’t think it means that drinking coffee is dead. What I think this means is that there is
another new sophisticated coffee tech that is coming in the near future.
What will it be like?
Not a clue.
Or, I could be wrong and there is NO NEW coffee tech coming.
Who knows? Maybe the
old steel percolator is going to make a comeback.




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